Afnan Turathi Electric, launched in 2025, is a bold and radiant addition to Afnan Perfumes’ esteemed Turathi line, known for its luxurious yet accessible fragrances. Marketed as a unisex Eau de Parfum, this scent promises to capture the essence of an endless summer with its vibrant citrus opening and sophisticated base. Inspired by high-end fragrances like Ex Nihilo’s Blue Talisman, Turathi Electric aims to deliver a premium experience at an affordable price. In this in-depth review, we explore its fragrance profile, performance, and overall appeal, drawing insights from multiple YouTube reviews and online sources to provide a comprehensive look at this electrifying scent.
Afnan Turathi Electric Fragrance Profile
Top Notes: A Zesty Citrus Burst
- Bergamot: Sharp and uplifting, setting a bright tone.
- Pink Grapefruit: Adds a tart, juicy zest.
- Mandarin Orange: Contributes a sweet, citrusy vibrancy.
- Pear: Introduces a subtle, fresh fruitiness.
- Ginger: Provides a spicy, energizing kick.
The opening of Turathi Electric is a lively explosion of citrus and fruit, evoking a sunlit summer day. The bergamot and pink grapefruit dominate, creating a crisp, refreshing start, while the pear and ginger add depth and a touch of warmth, making the top notes both invigorating and balanced.
Heart Notes: A Playful and Woody Harmony
- Orange Blossom: Delivers a delicate floral sweetness.
- Apple: Adds a crisp, green fruitiness.
- Cedarwood: Introduces a woody, grounding element.
- Georgywood: Enhances the modern, synthetic woody character.
The heart transitions into a softer, more complex phase, where the floral orange blossom blends seamlessly with the crisp apple and woody cedarwood. This combination maintains the fragrance’s freshness while adding a layer of sophistication, making it versatile for various settings.
Base Notes: Warm and Sensual
- Musk: Provides a clean, skin-like warmth.
- Vanilla: Adds a creamy, comforting sweetness.
- Amber: Contributes a rich, resinous depth.
- Ambrofix and Akigalawood: Modern synthetic notes that enhance longevity and add a unique, woody-ambery finish.
- Amber Dry: Amplifies the warm, dry-down effect.
The base notes settle into a smooth, sensual foundation that lingers on the skin, with the vanilla and musk creating an inviting warmth, balanced by the modern synthetic notes for a contemporary edge.
Performance and Longevity
- Longevity: Lasts 8–10 hours on skin, with some reviewers noting up to 12 hours on clothing.
- Projection: Strong sillage for the first 2–4 hours, settling into a moderate scent bubble.
- Sillage: Leaves a noticeable trail, ideal for warm weather and social settings.
Turathi Electric excels in performance, offering impressive longevity and projection for an Eau de Parfum in its price range. It shines in warm climates, making it a perfect summer or spring fragrance, though its versatility allows for year-round wear in milder conditions. YouTube reviews highlight its ability to garner compliments, especially in casual and semi-formal settings.
Packaging and Presentation
- Bottle Design: A sleek, modern bottle with a gradient blue-to-green aesthetic, reflecting its vibrant and summery character.
- Cap and Box: Features a sturdy cap and elegant packaging, consistent with Afnan’s premium yet approachable branding.
The packaging of Turathi Electric is visually appealing, with a design that mirrors its fresh and energetic scent profile. The gradient bottle evokes a tropical vibe, while the sturdy box ensures protection and adds to the luxurious feel.
Target Audience and Versatility
- Demographic: Unisex, though it leans slightly masculine due to its woody and musky base.
- Occasions: Ideal for summer outings, casual gatherings, office wear, or date nights.
- Age Group: Appeals to younger audiences (20s–30s) and fragrance enthusiasts seeking affordable luxury.
Turathi Electric is versatile enough to suit both men and women, with its fresh and fruity notes appealing to a wide audience. Its ability to transition from day to night makes it a go-to choice for various occasions, from beach trips to evening events.
Pros and Cons
Pros
- Vibrant and Fresh: The citrus and fruity opening is uplifting and perfect for warm weather.
- Impressive Performance: Offers excellent longevity and sillage for its price point.
- Affordable Luxury: Provides a high-end fragrance experience at a fraction of the cost of designer scents.
- Versatile: Suitable for multiple occasions and climates, with a unisex appeal.
- Compl Naveeniment Magnet: Frequently praised for attracting attention and compliments.
- Inspired by Blue Talisman: Captures the essence of a niche fragrance at a budget-friendly price.
Cons
- Lacks Complete Originality: As a clone of Blue Talisman, it may not stand out for those seeking unique fragrances.
- Slightly Synthetic Notes: The synthetic woody notes (Georgywood, Ambrofix) may feel artificial to some noses.
- Masculine Lean: The musky and woody base may not appeal to those preferring lighter, more feminine scents.
- Seasonal Preference: Best suited for warm weather, potentially limiting its use in colder climates.
Comparison to Inspirations and Other Turathi Fragrances
- Vs. Blue Talisman (Ex Nihilo): Turathi Electric is heavily inspired by Blue Talisman, sharing a similar citrus-forward, woody profile but at a significantly lower price point. While Blue Talisman is more refined, Turathi Electric holds its own with comparable performance.
- Vs. Turathi Blue: Compared to Afnan’s Turathi Blue (2021), which is an aromatic aquatic scent with citrus, amber, and musk, Turathi Electric is fruitier and more modern, with a stronger emphasis on pear and vanilla. It feels less aquatic and more versatile for non-summer use.
- Vs. Bvlgari Tygar: While some compare Turathi Blue to Bvlgari Tygar, Turathi Electric’s profile aligns more closely with Blue Talisman, offering a brighter and fruitier take.
Value for Money
- Price Point: Typically priced between $40–60 for a 100ml bottle, making it a steal compared to niche fragrances like Blue Talisman ($200+).
- Value Proposition: Offers near-niche quality with excellent performance, making it a top choice for budget-conscious fragrance enthusiasts.
- Availability: Widely available on platforms like Amazon, FragranceX, and Fragstalk, with competitive pricing.
Turathi Electric delivers exceptional value, combining high-quality ingredients, strong performance, and an affordable price, making it a standout in the fragrance clone market.
Conclusion
Afnan Turathi Electric is a radiant and sophisticated fragrance that captures the spirit of summer with its vibrant citrus and fruity opening, playful heart, and warm, sensual base. Its impressive longevity, strong sillage, and unisex appeal make it a versatile choice for a wide range of occasions, from casual summer outings to evening events. While it draws heavy inspiration from Ex Nihilo’s Blue Talisman, it offers a near-identical experience at a fraction of the cost, making it a must-have for fragrance enthusiasts on a budget. Despite a slight synthetic edge and seasonal preference, Turathi Electric is a compliment magnet that delivers on both quality and value. Whether you’re new to Afnan or a fan of the Turathi line, this fragrance is a sparkling addition to any collection.